I have decided to write a post on Henry Holland as he is a very well established fashion designer and how he portrays his work is such an individual creation. Henry Holland started out by graduating from the London College of Printing with a BA Journalism, he started his quirky slogan Tees in 2006 as a bit of a joke but when the designers Gareth Pugh and Giles Deacon wore t-shirts that joked about each other Henry was launched into a international fashion career which in three months would have him making clothes for clients such as Marc Jacobs, Christopher Kane and Nicole Richie. He worked with the model Agyness Dean to promote his quirky 80’s style t-shirts that promoted slogans such as “ I’ll tell you who’s boss, Kate Moss”. He started to expand to womenswear, accessories and underwear as him and Agyness were flown to international fashion events such as American Vogue‟s annual Met Ball and shot together for the cover of Dazed & Confused Japan which launched him into having international stockists which he could easily boast about and helped him to be taken seriously as a brand.
I chose to analyse Henry Holland as I admire his quirkiness that got him noticed in the fashion industry in the first place as I feel its important to be different within big industries like this especially the fashion one, he has also done collaborations with other designers such as Levis and has created one off pieces like a pink wedding dress for the LA boutique of REVOLVE. He is very connected with social media because of his blogging experience and so he finds it easy to promote new designs, technology has made the design industry so much more accessible because they are able to promote and get noticed around the world instantly without even having to go. His signatures are “bold, irreverent and colourful" which are instantly noticed in his women’s clothing, when interviewed by London Fashion Week he explained that he designed with a London girl’s aesthetic in mind and he also loved to see girls wearing his designs in their own unique way.
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As much as I love his designs and his work, I do think its slightly over priced because yes they are individual to an extent but he has to be careful that other designers don’t start copying his style and sell it off for a lower price, I know a lot of his fans will stay loyal to him but his target audience are late teens to probably mid to late 20s and we don’t all have countless amounts of money to spare on clothes. However even though his prices may be a little high this does usually promote good quality clothing which people do usually look for so I think he has a very busy future ahead of him.
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